Zepure was created to bring meaning, quality, and authenticity back to sunglasses.

I’ve never really connected with traditional jewellery. Sunglasses and a watch were the only accessories I ever loved, yet what I found in the market felt repetitive and impersonal. Many styles lacked true premium quality, or they were priced unreasonably high. I wanted to create sunglasses that feel personal, are made with premium materials, and remain accessible at a reasonable price.

The name Zepure means “gentle breeze.” After losing my grandparents and cousin in an air crash incident, the idea of a breeze became deeply personal to me something you can’t see, but can feel. It came to represent love, presence, and connection that never disappears.

After migrating and starting a new life overseas, that meaning stayed with me. Through the challenges of migration, motherhood, and building something from scratch, Zepure became a reflection of resilience and staying true to who you are, even in unfamiliar places.

This belief shaped the brand’s foundation. Zepure is built on authenticity, we believe sunglasses should be more than an accessory. They should feel intentional and expressive, like jewellery you wear every day.

That’s why Uniquely You sits at the heart of the brand. Through personalisation, customers can add meaning to their sunglasses, a name, date, or symbol without changing the original design. Each pair is crafted to feel personal while maintaining timeless style and premium quality.